Leadership — Kamal Naser, Manusree Saxena

Co-Founder & COO

Kamal Naser

Operations, partnerships, and the bridge between strategy and delivery.

Kamal joins TrueLeaf Tech as Co-Founder and COO with one of the most operationally demanding chapters of MENA e-commerce on his résumé. As Regional Head of Content Operations at Amazon from 2017 to 2022, he led the migration of more than 12 million Souq.com catalogue items to launch Amazon's three Middle East marketplaces — Amazon.ae, Amazon.sa, and Amazon.eg — each shipped with full English and Arabic parity from day one.

Across that period he owned end-to-end service delivery on 24.5 million items processed annually, managed a team of 165 employees spread across UAE, Saudi Arabia, Egypt, and Jordan, and drove $58 million in Gross Merchandise Sales against a target of $48 million. His teams exceeded productivity goals by 17 percent and achieved Amazon's lowest global per-word translation cost. Before Amazon, Kamal spent five years at Souq.com building the regional content operation that ultimately became the foundation of that acquisition.

At TrueLeaf Tech, Kamal applies that same operational discipline to a different challenge: building a software studio that behaves like a partner rather than a vendor. He owns commercial relationships, delivery accountability, and the operating rhythms that let our engineering teams focus on engineering. He holds a BS in Rhetoric and Communications from the University of California, Davis, and is fluent in English and Arabic.

E-commerce operations MENA expansion Cross-border delivery

CTO

Manusree Saxena

Her recent work spans retrieval-augmented generation pipelines on open-source LLMs like Llama 3, leading prompt engineering programmes for large-scale marketing campaigns, and delivering measurable lifts: 40% in content production efficiency, 25% reduction in customer acquisition cost, 20% improvement in retention.

Her path to that AI-forward marketing practice ran through some of India's most analytically rigorous environments. At Amazon Business India she spent four years as a Senior Digital Analyst, owning multi-channel campaigns and the customer behaviour analytics that drove an 18% conversion rate improvement and 22% traffic growth. Before that, marketing roles at Snapdeal and IndiaMART gave her a ground-level view of how India's e-commerce and B2B marketplace giants actually win and lose category-level battles.

At TrueLeaf Tech, Manusree owns brand positioning, demand generation, and the marketing technology stack powering our growth across MENA, India, and the US. She holds a Master of Arts in Linguistics from the University of Kalyani — graduated as Gold Medalist — and a Bachelor of Arts in Literature. The linguistics background quietly informs her unusually disciplined approach to messaging and audience targeting.

Digital marketing Generative AI applications RAG & LLM pipelines Multi-channel strategy

The people accountable for the work.

Kamal Naser

Manusree Saxena

Matt Blass

Ready to build something real?

Have an ambitious idea? We'd love to hear it.